They launched Death Row Games with the intent of supporting “creatives in underserved communities”
In a business move surprisingly unrelated to weed, Snoop Dogg has teamed up with his son Cordell Broadus to launch Death Row Games.
The new endeavour is a gaming offshoot of the publishing giant Death Row Records, which Snoop bought back in 2022 after spending much of the 1990s signed to the label.
He first diversified Death Row’s business when he introduced it to the weed industry in an entirely on-brand offshoot labelled Death Row Cannabis.
Snoop had also previously expressed interest in bringing hockey to minority communities when he joined a group hoping to purchase the NHL’s Ottawa Senators before ultimately being outbid.
Now, in the latest venture that he’s collaborated on with Broadus, Snoop is looking to have a similar impact on the gaming sector.
“We felt like let’s really put resources into building Death Row Games and making a home for diverse creators in the gaming ecosystem and be a part of the narrative, the storytelling of what the next game should be looking like,” Broadus explained to AFROTECH.
“And I keep saying ‘show representation of the culture in these sectors,’ versus us just being the talent. We wanted to make sure that we’re part of the decision that’s being made and more importantly tell these stories from diverse creators and focus on creatives in underserved communities.”
No games under the Death Row umbrella have been announced as of yet, but Broadus revealed that he and Snoop have “been creating games” for some time now.