Maybe you don’t know what Kylie Jenner’s new fashion brand Khy means

BEAUTY mogul Kylie Jenner teased her upcoming fashion line KHY on Instagram.

She may have made millions with her makeup and skincare lines, but now Kylie Jenner is following in her fashionable sisters’ footsteps with a debut clothing line.

Kylie Jenner poses in a black leather trench coat and red pumps for a photo on her Instagram Credit: Instagram/@kyliejenner

What is Khy?

On October 24, 2023, Kylie Jenner posted a photo on her Instagram wearing a black leather trench coat with the caption: “meet khy.”

Jens and Emma Grede, the same husband-and-wife duo behind Khloé Kardashian’s Good American and Kim Kardashian’s SKIMS, are said to be involved with the brand.

Jenner stated that the clothing line, a play on her nickname, will offer fashion-forward threads at a more accessible price point than typical designer brands.

In an interview with the Wall Street Journal, Jenner said: “The whole line is really inspired by my personal wardrobe, and the different moods that I’m in…[the first drop] is very King Kylie–who I am at my core.”

The venture is her newest, though not only foray into fashion.

She also collaborates with her sister Kendall Jenner on their clothing line Kendall + Kylie, sold at lifestyle retail brand PacSun.

Jenner previously launched Kylie Swim in September 2021 to lackluster reviews before filing new trademarks for the brand in November 2022.

When does Khy come out?

Khy is set to officially launch on November 1, 2023.

For those who can’t wait for the release, Jenner is encouraging her fashionable fans to sign up for exclusive early access on

In the meantime, fans can get a sneak peek by keeping up with the brand’s social media accounts.

Kylie Jenner poses in clothing from her new brand, Khy, for The Wall Street Journal Magazine’s November 2023 issue

Where can I buy Khy?

Fans will be able to shop the debut collection, featuring Berlin-based brand Namilia, on

The drop includes faux-leather pants, coats, and tops available in sizes XXS to 4X.

Prices are set to start around $48, with the most expensive item in the collection priced just under $200.

There’s no word yet on whether Khy will be sold in brick-and-mortar stores or any additional online retailers.

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