Kylie Jenner fans feel “tired” of the star’s new brand after she shared sexy photos at Khy party

KYLIE Jenner has already been getting backlash for her brand Khy ahead of its launch date.

Some critics claimed that Kylie, 25, was overpromoting her new clothing company on social media.

Not all Kylie Jenner fans are enthused for her new brand Khy Credit: Instagram/KHY

Some fans have claimed that Kylie has been promoting Khy too much lately Credit: Instagram/kyliejenner

Photos from the birthday party the mother of two held for Khy were screenshotted from her Instagram account and posted on a Kardashian-themed Reddit page.

The Keeping Up With The Kardashians alum was captured in a black leather halter midriff and matching leather pants.

Placed on a table in front of her was a white wedding-style cake that had Khy written on it.

Strawberries and red roses were spread out around the cake, and surrounding the base of the cake were rose petals.

The Hulu personality lit candles atop the cake, signifying that the cake was for Khy’s birthday.

Even though the brand won’t officially launch until November 1.

As excited as Kylie seems to be about her new business venture, many fans don’t appear to feel the same.

Several fans in the Reddit thread actually admitted that they’re growing tired of her advertising it.


“She’s [Kylie] trying to hype up this brand cause no one else is,” one fan assumed.

Another added: “Stop trying to make Khy a thing. I’m already tired of it.”

A second person agreed: “Yea i dont know, am i the only one not buying this new “era” of Kylie’s?

Just feels so forced and not genuine, even this whole brand after how many other ventures that failed.

I feel like Kylie Cosmetics was something she was really passionate about, and this one feels forced because no one cares about her business anymore, but she has to put something out there because thats one of Kris’ ten commandments.”

A third cosigned: “I’m honestly disappointed that I don’t like what she put out. GIRL I WANT TO LIKE IT!!”


On October 24, 2023, the mom of two posted a photo on her Instagram wearing a black leather trench coat with the caption: “meet khy.”

Jens and Emma Grede, the same husband-and-wife duo behind Khloé Kardashian’s Good American and Kim Kardashian’s SKIMS, are said to be involved with the brand.

Jenner stated that the clothing line, a play on her nickname, will offer fashion-forward threads at a more accessible price point than typical designer brands.

In an interview with the Wall Street Journal, Jenner said: “The whole line is really inspired by my personal wardrobe, and the different moods that I’m in…[the first drop] is very King Kylie–who I am at my core.”

The venture is her newest, though not only foray into fashion.

She also collaborates with her sister Kendall Jenner, 27, on their clothing line Kendall + Kylie, sold at lifestyle retail brand PacSun.

For those who can’t wait for the release, Jenner is encouraging her fashionable fans to sign up for exclusive early access on

Other fans admitted that they were already ‘tired of Khy’ though it hasn’t launched yet Credit: Instagram/kyliejenner

Khy is Kylie’s new clothing company Credit: Instagram/khy

Kylie will officially launch on November 1, 2023 Credit: Instagram/khy

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