The fashion line founded by Kylie Jenner achieved sales of 1 million USD in the first hour of sales.
The 26-year-old TV star confirmed the sales with Pagesix on November 3. Her Khy brand focuses on faux leather items, including long coats 198 USD (4.8 million VND), short dresses 98 USD (2.4 million VND), bomber jackets 118 USD (2.8 million VND). copper).
Kylie Jenner poses in Khy’s $198 faux leather jacket in a photo shoot with WSJ magazine . Photo: WSJ
Kylie Jenner launched Khy on October 25, one week before the sale. To create her first collection, she collaborated with Berlin-based brand Namilia.
Immediately after announcing the new fashion brand, Kylie was accused by designer Betsy Johnson of copying the idea.
According to Pagesix , Kylie and Khy have a long way to go to keep up with sister Kim Kardashian ‘s Skims brand . This summer, Skims was valued at $4 billion.
On October 31, Kylie attended the WSJ magazine awards ceremony with her boyfriend Timothée Chalamet .
Both wore dark monochrome outfits, Kylie wore a strapless Ferragamo dress, Timothée wore a Dolce & Gabbana suit.
Many viewers believe that the actor may model or wear Khy’s new products in the near future to support his girlfriend.
Sisters Kylie Jenner and Hailey Bieber attended Khy’s launch party in Santa Monica, California on the evening of October 26. Video: Hollywood Curtain
Kylie Jenner was born in 1997, the younger sister of Kim Kardashian and Kendall Jenner , famous through the reality TV
show Keeping Up With The Kardashians .
She is admired for her fashion sense and stylish lifestyle, with more than 398 million followers on social networks.
Kylie Jenner owns a luxurious wardrobe that is among the top in the entertainment industry.
Besides Khy, she is running the cosmetics and beauty companies Kylie Cosmetics and Kylie Skin.