Even though she is not a professional model, Kylie Jenner was still chosen as the advertising face for Coperni

Recently, on the official page, Kylie and Coperni simultaneously posted a series of behind-the-scenes photos of the photo shoot with designs that just appeared on the Fall-Winter 2023 runway.

This is a campaign in cooperation with the Coperni brand to carry out. a fashion photo shoot for the brand’s next season’s products.

Kylie Jenner in the Coperni Fall Winter 2023 advertising campaign. Photo: Coperni

Recently, on the official page, Kylie Jenner and Coperni simultaneously posted a series of behind-the-scenes photos of the photo shoot with designs that just appeared on the Fall-Winter 2023 runway. Both sides also confirmed that Kylie Jenner is the face. official for Coperni’s Fall/Winter 2023 campaign.

Coperni is known as a technology-oriented brand. Last year caused a storm with a spray-painted dress, this year it continues to go viral with a robot dog on the catwalk.

With the Fall-Winter 2023 collection revolving around the fantasy of future life, where humans work side by side with AI technology, perhaps that’s why Coperni chose Kylie Jenner – a fashionista, It girl and young businesswoman as the owner. technology of the new era.

Kylie Jenner’s influence in the fashion industry

Photo: Coperni

It can be seen that even though she is not a model, Kylie Jenner, with her popularity on social networks, is still a completely suitable choice for a high-end fashion brand.

Before joining hands with Coperni, Kylie Jenner cooperated with many other brands such as Balmain, Puma, Adidas,…

Although mainly known as a young entrepreneur with two brands: Kylie Cosmetics and Kylie Baby, Kylie Jenner still knows how to create influence to enter the fashion field.

Her Instagram reached 300 million followers.

In 2022, she reached 300 million followers on Instagram and was the first beauty to reach this number on the social networking platform.

That’s why just by posting pictures with any brand, big or small, Kylie Jenner can help their name reach a large number of potential customers.

For example, on March 25, the youngest member of the Kendall-Jenner family went to dinner in Los Angeles, USA wearing a red oversize leather jacket from the Fall-Winter 2021 collection of small brand Art School.

Eden Loweth – co-founder and creative director of the brand said they attracted 1,500 new followers, tripling in the 24 hours after Kylie’s image was posted.

Photo: Coperni

Overall, Kylie’s chosen outfit has a Y2K aesthetic mixed with rebellious charm. And she doesn’t always wear designer goods from the most famous brands.

Small brands such as Poster Girl, Charlotte Knowles, Rosie Broadhead, Kim Shui, Erika Maish, Loudbrand Studios, Farai London, and most recently Pierre-Louis Auvray, also receive favor from the stars of the United States.

Recently, she also attracted attention for her fashion moment at the Schiaparelli show in a lion head dress. So it makes sense that she was next on Coperni’s shortlist

A different Coperni Fall-Winter 2023 through the performance of Kylie Jenner

Photo: Coperni

If Kylie Jenner can teach us anything, it’s that each of us should be our own biggest fan.

For this campaign, Kylie Jenner shows confidence like a movie star through her eyes and constantly creates many new looks.

The photos in the Coperni Fall Winter 2023 campaign are shot with soft lighting, soft colors, lots of grain, looking like a magazine page from the 1990s.

The images fit very well with the style aesthetic. Kylie’s Y2K, but still exudes the very French chic of Coperni.

Photo: Coperni

But Kylie Jenner’s most praised moment in the Coperni Fall Winter 2023 campaign is the photo above.

Behind Kylie is a wall of selfies – she took said selfies last month to promote a new Kylie Cosmetics drop that’s about to be released. A moment when Kylie was as beautiful as a movie star!

It is known that Coperni invited Kylie to take photos right during Paris fashion week.

Although the two sides were initially very tight-lipped about the collaboration, after this advertising campaign, it would not be surprising to see Kylie appear in the front row at Coperni’s next show.

Photo: Coperni

Harper’s Bazaar Vietnam fashion magazine

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