The Gamecocks star has a new NIL deal, and it’s a big one.
South Carolina women’s basketball star MiLaysia Fulwiley has signed a multi-year NIL deal with the Curry Brand, Under Armour announced Friday.
Fulwiley becomes the first college athlete to partner directly with Steph Curry’s brand, and she’s a good choice.
Fulwiley was the first freshman in school history to be named MVP of the SEC tournament after scoring a career-high 24 points in the 79–72 championship win over LSU.
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The freshman guard played in 32 games on a loaded and undefeated No. 1 Gamecocks team, averaging 11.8 points, 2.9 rebounds and 2.3 assists on 44.4% shooting from the floor in 18.3 minutes per game.
Fulwiley is going to be the next star for the Gamecocks, and will certainly be a future professional. Curry signing her to his brand early in her college career is certainly a move that will pay dividends both now and into the future.
South Carolina freshman MiLaysia Fulwiley led the team to the 2024 SEC championship.Ken Ruinard/The Greenville News/USA TODAY NETWORK
With Fulwiley in tow, Curry now has the only brand with both college and professional players signed to endorsement deals. Earlier this season, the Curry Brand added Sacramento Kings star De’Aaron Fox to the team.
Curry Brand is signing University of South Carolina star guard MiLaysia Fulwiley to a multiyear NIL deal. Fulwiley becomes the first collegiate athlete to partner with Stephen Curry’s signature brand.
Fulwiley was recently named the MVP of the SEC Tournament, the first South Carolina freshman to achieve that feat.
“When it comes to the ability to change the game for good, nobody can speak to that more than MiLaysia,”
Curry Brand president Stephen Curry said in a statement.
“She’s changing the women’s game on the fly with how she plays and moves on the court. She has a unique style and flow to her game that I don’t think many people have seen in a long time.
She was a part of Curry Camp, is a Team Curry alumni, and is currently playing at an Under Armour school, so there are just so many great tie-ins to the Under Armour family, and partnering with her and Curry Brand is such a special opportunity.
I’m humbled that she is now a part of the family.”
Fulwiley will begin representing the Curry Brand by wearing Curry Brand footwear when the NCAA Tournament begins next week.
She will sport Curry Brand footwear for the remainder of her collegiate career.
The South Carolina star has had previous ties to the Curry Brand as she played AAU basketball for Team Curry, which is based in Charlotte, North Carolina.
“It feels incredible to be picked to represent Curry Brand,” Fulwiley said. “Knowing that I can be a role model for other young girls to come out here and do exactly what I did is amazing.”
During her freshman year at South Carolina, Fulwiley has put together averages of 11.8 points, 2.9 rebounds, and 2.3 assists, and was named to the SEC’s All-Freshman Team.
