Solange Exposes Beyonce & Jay Z’s Fake And Toxic Marriage
Well, Solange is finally letting it all out and pouring out her frustrations on the fake and toxic relationship that her sister is stuck in. So what are the secrets Solange had to spill? And does this have anything to do with why Beyonce cut her off?
While musician sneaker deals are commonplace these days, they were relatively unheard of when Jay-Z signed with Reebok in 2002.
The rapper famously teamed up with the brand to launch a line of signature footwear and apparel, including the Gucci-inspired S.
Carter sneakers.
The signing of Jay-Z, along with 50 Cent, led to a short ‘boom’ period for Reebok, during which it experienced an 11% jump in footwear sales and a 20% gain in shares. Jay’s partnership with Reebok continued for four years before the two went their separate ways.
Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection.
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Jay-Z announces his Reebok S. Carter line in 2003
Due to the abrupt ending of the partnership, not only is S. Carter product scarce, but Jay is hardly ever spotted wearing it.
He’s been locked in with Puma in various roles since 2018 and it’s not surprising to see him Nikes or Air Jordans.
However, he never breaks out a pair of his signature Reeboks—until Super Bowl LVIII.
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